Sam Hirbod.

Executive Operating Partner · New York

Insight is easy.
Shipped is the standard.

I build the systems executives and revenue teams actually run on — execution structure, AI workflows, and operating cadence. Strategy leaves the room as a working system, not a set of notes.

01 — Build log

Systems shipped, not slides delivered

renewal-risk-notifier Flags at-risk renewals and cancellations before they surface ● in production
qbr-playbook-generator Drafts quarterly business reviews and client tiering playbooks ● in production
deal-review-agent Reviews live deals against decision rules and drafts next actions ● in production
upsell-detection Surfaces expansion and cross-sell opportunities from account data ● in production
dead-deal-reviver Identifies stalled pipeline worth reopening — and drafts the outreach ● in production
sourcing-performance-reporting Automated quarterly sourcing analysis across a partner portfolio ● in production

Six of nine production AI agents built to automate revenue and partner operations end to end. Playbooks from this work were adopted into HubSpot's global AI Readiness partner training.

02 — Engagements

Two ways to work with me

For executives

The 90-Day Execution Engagement

For leaders who understand what's holding them back and now need the external system: structure, cadence, and leverage that make the plan survive a real calendar.

  • A written Operating System Audit of how you actually work
  • Weekly working sessions — each one ships an artifact
  • 2–3 personal AI workflows built for you, not prescribed to you
  • Negotiation, communication, and decision frameworks on demand
  • Full handoff so the system runs without me

Packaged, fixed scope. By application — engagements are scoped in an intro conversation.

For companies

Revenue Operations Advisory

For founders and revenue leaders scaling sales, service, and support. I design the operating structure and build the AI workflow layer that runs it — B2B and B2C.

  • GTM strategy, positioning, and partnership motions
  • Process design across sales, service, and support teams
  • AI agents automating QBRs, deal review, retention, and reporting
  • Retention frameworks, tiering models, and team cadence

Monthly retainers from $3,000. Limited to a small number of concurrent clients.

03 — Method

Audit. Build. Install.

Weeks 1–2

Audit

Map how you or your team actually operate — calendar, priorities, decision backlog, communication patterns. Where time leaks. What's undelegated. What's avoided.

Weeks 3–10

Build

Weekly working sessions with a shipped artifact each time: prioritization systems, delegation frameworks, negotiation prep, and AI workflows wired into your real tools.

Weeks 11–12

Install

The system is handed over running — documented, owned by you, independent of me. Optional monthly advisory for those who want a standing operator in their corner.

04 — Record

The operator behind it

Sam Hirbod
CurrentLead Strategic Partner Development Manager, HubSpot — advising founders, CROs, and COOs of its largest partner agencies
ResultsAdvised partner businesses through 54–118% growth in 12 months — including one that tripled recurring revenue in 5 months
Portfolio$4.9M+ ARR across strategic partner portfolios, grown and retained over 9+ years at HubSpot
RecognitionPresident's Club 2024 · #1 Senior PDM North America 2024 · #1 Global Strategic Channel Consultant 2023
Coaching1,000+ professionals coached in leadership, execution, and performance
TrainingCertified Executive Coach (CEC) · Wellcoaches CPC · Executive coaching & leadership programs, Harvard DCE & Columbia Business School
BaseNew York City · previously Stockholm, Dublin, Boston

Sam keeps sessions focused, asks the right questions, and helps me move forward without overcomplicating things. Within a week I had a working MVP with a go-to-market plan in place.

Nikita — Founder, micro-SaaS

His ability to ask the right questions let me structure my goals efficiently. Within two months of working with him, I had a new job offer.

Anthony — New role in 8 weeks

One of the smartest and most effective partners I've worked with in 25+ years.

Senior leader, partner organization

05 — Contact

If the plan keeps not surviving the week, that's a systems problem.

Engagements open by application. A few lines about your situation — what you run, where it's stuck — and I'll reply with whether it's a fit and what the first step looks like.

Prefer email? sam@samhirbod.com · LinkedIn