Sam Hirbod.

Executive Operating Partner · New York

Insight is easy.
Shipped is the standard.

I build the systems executives and revenue teams actually run on — execution structure, AI workflows, and operating cadence. Strategy leaves the room as a working system, not a set of notes.

01 — Build log

Systems shipped, not slides delivered

renewal-risk-notifier Flags at-risk renewals and cancellations before they surface ● in production
qbr-playbook-generator Drafts quarterly client business reviews and account-priority playbooks ● in production
deal-review-agent Reviews live deals against decision rules and drafts next actions ● in production
upsell-detection Surfaces expansion and cross-sell opportunities from account data ● in production
dead-deal-reviver Identifies stalled pipeline worth reopening — and drafts the outreach ● in production
sourcing-performance-reporting Automated quarterly analysis of where a portfolio's revenue actually comes from ● in production

Six of nine production AI agents built to automate revenue and client operations end to end — inside HubSpot (NYSE: HUBS), one of the world's largest CRM software companies. Playbooks from this work were adopted into its global partner AI training.

02 — Engagements

Two ways to work with me

For executives

The 90-Day Execution Engagement

For leaders who understand what's holding them back and now need the external system: structure, cadence, and leverage that make the plan survive a real calendar.

  • A written Operating System Audit of how you actually work
  • Weekly working sessions — each one ships an artifact
  • 2–3 personal AI workflows built for you, not prescribed to you
  • Negotiation, communication, and decision frameworks on demand
  • Full handoff so the system runs without me

Packaged, fixed scope. By application — engagements are scoped in an intro conversation.

For companies

Revenue Operations Advisory

For founders and revenue leaders scaling sales, service, and support. I design the operating structure and build the AI workflow layer that runs it — B2B and B2C.

  • GTM strategy, positioning, and partnership motions
  • Process design across sales, service, and support teams
  • AI agents automating QBRs, deal review, retention, and reporting
  • Retention frameworks, tiering models, and team cadence

Monthly retainers from $3,000. Limited to a small number of concurrent clients.

03 — Method

Audit. Build. Install.

Weeks 1–2

Audit

Map how you or your team actually operate — calendar, priorities, decision backlog, communication patterns. Where time leaks. What's undelegated. What's avoided.

Weeks 3–10

Build

Weekly working sessions with a shipped artifact each time: prioritization systems, delegation frameworks, negotiation prep, and AI workflows wired into your real tools.

Weeks 11–12

Install

The system is handed over running — documented, owned by you, independent of me. Optional monthly advisory for those who want a standing operator in their corner.

04 — Record

The operator behind it

Sam Hirbod
CurrentLead Strategic Partner Development Manager, HubSpot — advising founders, CROs, and COOs of its largest partner agencies
ResultsAdvised partner businesses through 54–118% growth in 12 months — including one that tripled recurring revenue in 5 months
Portfolio$4.9M+ ARR across strategic partner portfolios, grown and retained over 9+ years at HubSpot
RecognitionPresident's Club 2024 · #1 Senior PDM North America 2024 · #1 Global Strategic Channel Consultant 2023
Coaching1,000+ professionals coached in leadership, execution, and performance
TrainingCertified Executive Coach (CEC) · Wellcoaches CPC · Executive coaching & leadership programs, Harvard DCE & Columbia Business School
BaseNew York City · previously Stockholm, Dublin, Boston

Sam keeps sessions focused, asks the right questions, and helps me move forward without overcomplicating things. Within a week I had a working MVP with a go-to-market plan in place.

Nikita — Founder, micro-SaaS

His ability to ask the right questions let me structure my goals efficiently. Within two months of working with him, I had a new job offer.

Anthony — New role in 8 weeks

One of the smartest and most effective partners I've worked with in 25+ years.

Senior leader, partner organization

05 — Contact

If the plan keeps not surviving the week, that's a systems problem.

Engagements open by application. A few lines about your situation — what you run, where it's stuck — and I'll reply with whether it's a fit and what the first step looks like.

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