You know what needs to happen.
It still isn’t happening.

Sam Hirbod is an executive coach in New York who helps leaders get stalled work moving and keep it moving. That means an audit of how you operate now, weekly sessions where something real gets built, AI tools set up where they save time (built by Sam, or by your team with his guidance), and a handoff so it all runs without him. He works with individual leaders and with companies scaling sales, service and support. He is Lead Strategic Partner Development Manager at HubSpot, where he has built ten live AI agents and had his AI playbooks adopted into HubSpot's global partner training, and he has coached more than 1,000 professionals.

Start with a free 20-minute intro call; there is no charge for that. The 90-Day Engagement is $3,500 a month for the 90 days, covering up to four sessions a month plus everything drafted between them. It works the same way for an individual leader and for a company team. After 90 days, teams can continue month to month, and individuals can move to Standing Advisory: $1,500 a month for two sessions plus messages between them, available to engagement alumni only.

An AI-augmented executive is a leader whose recurring work runs without them. Using AI means opening a tool when you have a task. Being augmented means the briefing, the draft and the weekly review are already produced before you sit down, because systems run them on triggers and real data. The term describes the end state of the 90-Day Engagement, set out in full in this article.

Twenty minutes on your actual situation. Sam will tell you what he thinks is stopping execution, where you would start and what it would cost. If it is not a fit he will say so on the call. There is no charge and no obligation. Where someone wants a written plan before committing to an engagement, he offers a one-page Scoping Memo as a paid piece of work; that is discussed on the call rather than bought off the website.

Weekly sessions across the ninety days, in three phases. Weeks 1–2 are the Audit: a written map of how you or your team actually operate, and the order to fix things in. Weeks 3–10 are the Build: each session produces something real, such as a delegation plan, a script for a hard conversation, a renewal process or an AI workflow. Weeks 11–12 are the Install: everything is written down and handed over so it runs without Sam in the room.

Usually not. Sam drafts anything that is a document himself: scripts, delegation plans, decision maps, board pre-reads, playbooks. Same for personal AI workflows. For anything that lives inside your company's systems there are two routes. Sam writes the specification and your team builds it: no outside login, no data access, nothing waiting on a security review, and work starts straight away. Or Sam builds it in your environment, which does need access and whatever review that triggers. Most engagements take the first route.

Coaching first. The work runs audit, build, install: find what is stopping execution, build what fixes it, then hand it over. With an individual leader the constraint is usually behavioral: delegation, decisions, avoided conversations. With a company it is more often structural, such as process, handoffs and manual work, so the work looks closer to consulting. Most engagements involve some of both.

It fits executives and founders who already know what needs to happen and have something real to run (a team, a board, a budget they own) where a new system can work, and who want movement inside a quarter. It is not a fit for people looking for therapy, for open-ended thinking-partner conversations or for tactics without any examination of how the week is actually structured.

Both. Most engagements run virtually, and in-person sessions are available in New York City. Sam has worked with clients across the United States and Europe, previously based in Stockholm, Dublin and Boston.

Mind & Mechanism is a joint executive coaching program Sam runs with Danny Liu, PsyD, a licensed clinical psychologist in Manhattan, for Asian American founders and executives. Danny works the belief underneath a stuck pattern; Sam builds the systems the new behavior needs. It starts with a joint Executive Performance Assessment and a written 90-day Blueprint, and each coach bills separately. Working with Sam directly, through TLDR Coaching LLC, does not involve the psychological track. Full details at asianamericanexecutivecoaching.com.