You know what needs to happen.
It still isn’t happening.

Sam Hirbod is an executive coach and operating partner in New York who removes recurring manual work from an executive's week and replaces it with built systems. That means an audit of how you actually operate, weekly working sessions where an artifact gets produced, AI agents and workflows wired into the tools you already use, and a handoff so the system runs without him. He works with individual leaders and with companies scaling sales, service, and support.

There are four options. The Scoping Session is $450 for 60 minutes and a written one-page Scoping Memo, credited in full toward any engagement. The 90-Day Execution Engagement is $9,000, billed $3,000 monthly, covering twelve weekly working sessions at $750 plus everything drafted between them. Revenue Operations Advisory for companies starts at $3,000 a month. Standing Advisory, available to engagement alumni only, is $1,500 a month for two working sessions plus async access.

An AI-augmented executive is a leader whose recurring work runs without them. Using AI means opening a tool when you have a task. Being augmented means the briefing, the draft, and the weekly review are already produced before you sit down, because systems run them on triggers and real data. The term describes the end state of a 90-Day Execution Engagement, set out in full in this article.

Sixty minutes on your actual situation, followed by a one-page Scoping Memo within 48 hours. The memo states what to fix, in what order, what you can do yourself versus what needs building, and whether an engagement is warranted. If it isn't warranted, the memo says so. The memo is yours to keep either way, and the $450 is credited in full if you go on to an engagement.

It runs in three phases. Weeks 1–2 are the Audit: a written map of how you actually operate, covering calendar, priorities, decision backlog, and communication patterns. Weeks 3–10 are the Build: twelve weekly working sessions, each shipping an artifact such as a delegation structure, a negotiation frame, a rebuilt calendar, or an AI workflow. Weeks 11–12 are the Install: the system is documented and handed over so it runs without Sam in the room.

No. Anything document-shaped — scripts, delegation structures, decision maps, board pre-reads, playbooks — is drafted by Sam directly. Anything that lives inside your stack is specified by Sam and built by your team, so no external login or data access is required. That keeps security review out of the critical path and means work can start immediately.

It fits executives and founders who already know what needs to happen and have real operational surface area — a team, a board, a P&L — where a new system can run, and who want movement inside a quarter. It is not a fit for people looking for therapy, for open-ended thinking-partner conversations, or for tactics without any examination of how the week is actually structured.

Both. Most engagements run virtually, and in-person sessions are available in New York City. Sam has worked with clients across the United States and Europe, previously based in Stockholm, Dublin, and Boston.

Mind & Mechanism is a joint executive coaching program Sam runs with Danny Liu, PsyD, a licensed clinical psychologist in Manhattan, for Asian American founders and executives. Danny works the belief underneath a stuck pattern; Sam builds the systems the new behavior needs. It starts with a joint Executive Performance Assessment and a written 90-day Blueprint, and each coach bills separately. Working with Sam directly, through TLDR Coaching LLC, does not involve the psychological track. Full details at asianamericanexecutivecoaching.com.